CAREERS Digital Marketing Specialist

CORPORATE /Sales Department


calzedonia group careers


Calzedonia Group is a fashion retail company specializing in the hosiery, beachwear and underwear market. Founded in Italy in 1986, the Group has a network of 4,900+ stores in 50+ countries and 39,500+ employees worldwide.
The Group’s business is continuously growing with a full program of new store openings around the world.

In the role of Digital Marketing Specialist  working closely with the Ecommerce Manager, your role will be to promote ecommerce sales.

Your tasks and responsibilities will be:
  • Managing execution in paid digital channels through local agency, track performance and ensure that local agency is optimizing budget for all channels on a weekly basis
  • Ensuring spend optimization by driving decisions with data driven approach
  • Overseeing campaigns and optimizing towards KPI goals set prior to each campaigns and, implementing A/B tests
  • Researching campaign issues and formulating tangible solutions
  • Monitoring PPC trends, best practices, and techniques
  • Localizing and executing global campaigns
  • Collaborating with wider company areas to reach the main commercial targets
  • Evaluating and reviewing the Media Plan to ensure that all plans are created with agreed business goals shared by the media agency
  • Data analysis reporting to ensure accurate campaign spending and monitor/improve performance
  • Sharing reports and campaign recaps to HQ and other internal stakeholders using Excels or other tools like Data Studio
  • Collaborating with E-Commerce, C&I and Digital department to brainstorm and execute a variety of materials that will be distributed via multiple channels
  • Creating high quality contents in a variety of formats across multiple channels
  • Owning the brand tone of voice across all touch points and channels
Your Profile

This role is for you if:
  • You have a deep knowledge of main advertising platforms and tools like Google Ads, Meta Business Manager, Criteo, Google Analytics, TikTok and main Programmatic vendors
  • You have a deep knowledge of the full funnel approach from brand awareness to conversion driving campaigns, and its media mix
  • You have proven experience in Excel and PowerPoint
  • You have excellent organizational skills, and ability to manage multiple projects at the same time
  • You are result-oriented, with strong quantitative and qualitative analytical skills
  • You are a proactive team player and able to work independently to meet goals
  • You are passionate about the digital space in general and fashion e-commerce in particular
  • You are ready to learn, grow and adapt in a fast-paced environment
  • You are a Dutch native speaker
Apply now!