CAREERS Digital Media Specialist and Copywriter

CORPORATE /Digital & Communication


calzedonia group careers


The Netherlands; The Netherlands/Amsterdam

We are looking for you!

About us

The Calzedonia Group, based in Verona, is a fashion company founded in 1987. The Group consists of the brands Calzedonia, Intimissimi, Falconeri, Atelier Emé and Signorvino. For over thirty years, we have worked together to achieve consistent growth for the organization and in doing so, we continue to strengthen our position in the global fashion market. Our 4900+ stores can be found in 57 countries worldwide!

Working at Calzedonia Group means you are part of a dynamic company with successful brands. In 2018 we opened our first stores in the Netherlands and ever since we open new stores in various large cities on regular basis.

To support the growth and development of our company in the Netherlands, we are looking for enthusiastic, ambitious talents to strengthen our teams! We are currently looking for:


Work activities
In the role of Digital Media Specialist & Copywriter you will be working in the Ecommerce & Digital Media Department. Your main tasks will include:

- Managing execution in paid digital channels through local agency, track performance and ensure that local agency is optimizing budget for all channels on a weekly basis;

- Ensuring spend optimization by driving decisions with data driven approach;

- Overseeing campaigns and optimizing towards KPI goals set prior to each campaigns and, implementing A/B tests;

- Researching campaign issues and formulating tangible solutions;

- Monitoring PPC trends, best practices, and techniques;

- Localizing and executing global campaigns;

- Collaborating with wider company areas to reach the main commercial targets;

- Evaluating and reviewing the Media Plan to ensure that all plans are created with agreed business goals shared by the media agency;

- Data analysis reporting to ensure accurate campaign spending and monitor/improve performance;

- Sharing reports and campaign recaps to HQ and other internal stakeholders using Excels or other tools like Data Studio;

- Collaborating with E-Commerce, C&I and Digital department to brainstorm and execute a variety of materials that will be distributed via multiple channels;

- Creating high quality contents in a variety of formats across multiple channels;

- Owning the brand tone of voice across all touch points and channels.

Our ideal candidate

- Speaks fluent Dutch and English
- Has strong knowledge of main advertising platforms and tools like Google Ads, Meta Business Manager, Criteo, Google Analytics, TikTok and main Programmatic vendors

- Knows all about the full funnel approach from brand awareness to conversion driving campaigns,and its media mix
- Has proven experience in Excel and PowerPoint
- Has excellent organizational skills and the ability to manage multiple projects at the same time
- Is result-oriented, with quantative and qualitative analytical skills
- Is proactive and a real team player, but also able to work independently to meet goals
- Has a strong passion for the digital space in general and fashion e-commerce in particular;
- Lives in the area of Amsterdam, but is open to travel every now and then to Brussels (+/- 2 times per month);
- Is full time available.


Are you excited to join us as a Digital Media Specialist & Copywriter? Then, we would love to hear from you!
In addition to a monthly salary, you will also receive 24 vacation days. We provide reimbursement for your travel expenses and the opportunity to work from home at least two days a week. We will provide you with a laptop and phone to carry out your work, including the necessary subscriptions for their use. Passionate about our products? Fantastic! You will also receive a 30% employee discount on all brands within the Calzedonia Group worldwide. At Calzedonia Group, we value career and personal development, meaning you have the opportunity to continue growing with us throughout your entire career. We are eager to stay informed about your dreams and ambitions – who knows, we might achieve them together!

Looking forward to seeing you soon!


Feel free to reach out if you have any questions about this position: recruiting@calzedonia.nl